The Project
Embarking on a groundbreaking initiative, the focus of this project was to introduce the predominantly American wellness-tech brand, Vivoo, to the vibrant market of Ireland. The overarching goal was to establish a robust digital presence through the design and development of a user-centric website, strategic social media campaigns, and targeted email marketing newsletters.
My role in project management was centred on crafting and executing engaging social media, user-generated content, and digital advertising strategies to drive e-commerce and secure local stocking in numerous small wellness shops across Ireland.
About Vivoo
Vivoo, headquartered in San Francisco, stands at the forefront of wellness-tech innovation, leveraging cutting-edge technology to develop and enhance personalised products. The cornerstone of Vivoo's offerings is an at-home urine test paired with a mobile application, empowering users to take control of their wellness journey.
E-Commerce
My primary focus in project management was to orchestrate a comprehensive digital marketing strategy for Vivoo's entry into the Irish market. This encompassed the design and development of an intuitive website, crafting engaging social media campaigns that resonated with the local audience, and executing targeted email marketing newsletters.
The overarching aim was to establish Vivoo as a trusted wellness-tech brand, driving e-commerce sales and securing partnerships with small wellness shops across Ireland.
Conclusion
The introduction of Vivoo to the Irish market was not merely a project but a strategic endeavour to seamlessly integrate an American wellness-tech brand into the local landscape. Through meticulous project management, we navigated the complexities of designing and developing a website, creating engaging social media content, and executing targeted email campaigns.
This holistic digital marketing strategy was crafted to not only drive e-commerce but also establish Vivoo as a valued player in local wellness shops. As Vivoo's story unfolds in Ireland, the emphasis remains on living the company's values and contributing meaningfully to the wellness journey of its users.
