The Project
My central role involved the design and implementation of a brand identity, coupled with the creation of an intuitive website interface. The project set out to redefine technology in the equestrian sector, empowering users to take control of sourcing and procurement through trusted suppliers and channel partners.
Open Equine's comprehensive software platform, tailored for equestrian centres, riding instructors, freelance coaches, and service providers, aimed to streamline horse management, fostering efficiency and effectiveness.
Brand Identity
The Open Equine brand identity represents a groundbreaking fusion of elegance and technology in the equestrian world. The logo, a harmonious blend of a horse silhouette and tech-inspired design, encapsulates the growing integration of technology within the industry.
The horse silhouette embodies the equine realm, while clean, modern lines and geometric shapes convey a distinctly technological vibe. The dynamic composition and forward-facing posture of the logo reflect progress and innovation, symbolising Open Equine's commitment to revolutionising traditional approaches.
Website Design
The design of the Open Equine website interface aligns seamlessly with the brand identity, presenting a user-centric platform that embodies the values of simplicity, efficiency, and technological advancement.
The interface serves as a gateway for users to explore the platform's features, learn about its comprehensive capabilities, and easily navigate the diverse range of offerings. The design aims to enhance user experience, reflecting Open Equine's commitment to providing a revolutionary solution for the equestrian sector.
Conclusion
This project represented a transformative journey in redefining technology within the equestrian sector. Through a meticulously crafted brand identity and a thoughtfully designed website interface, Open Equine not only streamlines horse management but also positions itself as a revolutionary force in the industry.
The brand's commitment to progress, innovation, and user success is vividly reflected in its logo, website design, and overall ethos. Open Equine stands at the forefront, embracing the intersection of nature and technology to create a dynamic platform that empowers and revolutionises equestrian businesses.
